TAG Heuer has distinguished itself as a manufacturer of high-quality timepieces for over 150 years. Intertwined in the world of sports, TAG Heuer has invented iconic instruments for the short-term measurement of time. Furthermore, the brand can boast legendary watch models such as the Carrera or the Monaco – both of which delight watch lovers around the world with a fascinating history and celebrated style.

• For over 150 years, TAG Heuer – a brand that was previously named just “Heuer” – has been creating first class pocket watches and wristwatches.
• Edouard Heuer, the founder of the company, patented his first chronograph in 1882. In 1887, he patented an “oscillating pinion” – a mechanism that is still used today by watchmakers of mechanical chronographs.
• Since its inception, TAG Heuer has been highly engaged in the sports world. The company supports famous world athletes including members of the acclaimed McLaren Formula 1 team.
• Steve McQueen sported the TAG Heuer Monaco in the famous racing movie “Le Mans”.