TAG Heuer has distinguished itself as a manufacturer of high-quality timepieces for over 150 years. Intertwined in the world of sports, TAG Heuer has invented iconic instruments for the short-term measurement of time. Furthermore, the brand can boast legendary watch models such as the Carrera or the Monaco – both of which delight watch lovers around the world with a fascinating history and celebrated style.
For over 150 years, TAG Heuer – a brand that was previously named just “Heuer” – has been creating first class pocket watches and wristwatches.
Edouard Heuer, the founder of the company, patented his first chronograph in 1882. In 1887, he patented an “oscillating pinion” – a mechanism that is still used today by watchmakers of mechanical chronographs.
Since its inception, TAG Heuer has been highly engaged in the sports world. The company supports famous world athletes including members of the acclaimed McLaren Formula 1 team.
Steve McQueen sported the TAG Heuer Monaco in the famous racing movie “Le Mans”.